🧬Customer Love. AI Verticals. Brain Health. AI Employee Onboarding And Incentives. Healthy Sounds. Active Learning. Plan vs Strategy. Career Moments
Welcome back to Health Innovators,
Business growth strategies, practical AI utilisation, operational excellence and useful case studies for entrepreneurs, executives and health operators. Beyond the news, we help maximise your success and impact.
In today’s post;
Articles on speaking to customers more effectively, 3 AI verticals poised for significant growth and the importance of brain-computer interfaces for healthcare.
AI prompts for employee onboarding, psychographic customer analysis, learning optimisation and employee rewards schemes.
Collection updates on the grand challenges in healthcare AI, Google using sound for diagnosis support and how the longevity industry is aligning to making the healthy healthier.
A piece on learning lessons from different situations.
A case study on a fast-growing healthcare staffing platform.
An infographic on the important differences between strategy and planning.
Questioning how your biggest career decision led you to where you are today.
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💡 What We Published This Week 💡
How To Speak To More Customers And Get More Out The Conversation
Speaking to customers about the quality of your product or service is perhaps the most important system you need to build into your business growth strategy.
Continuous positive iteration of your product is reliant on a steady stream of valuable feedback by your customers. If you want to move quickly, safely and effectively you need a customer feedback to product development feedback loop.
Our discover, approach, question and thank method has worked across multiple organisations as a powerful framework to drive effective growth.
3 AI Health Verticals Poised For Significant Growth
AI is transforming the healthcare landscape, driving innovation and efficiency across various sectors. As the technology evolves, three key AI-driven health verticals are poised to make significant strides in the next five years: Predictive Analytics for Disease Prevention, Diagnostic Imaging, and Personalised Medicine.
These areas not only promise to enhance patient outcomes but also to optimise operational efficiencies and resource management within healthcare systems.
Are Brain-Computer Interfaces The Future Of Healthcare?
A look into the latest technological leap that could enable restoration of sensory and motor function, neurological and psychriatric reversals, significant cognitive enhancement, brain injury and stroke recovery, chronic pain management and more general health monitoring.
🧠 Practical AI 🧠
Employee Onboarding
Prompt - The document attached is our current onboarding process. Re-design our process to provide a more detailed and comprehensive onboarding. Ensure everything is included and the process is as easy as possible for the new employee
Psychographic Customer Analysis
Prompt - Develop a psychographic profiling strategy to better understand the lifestyles and values of our target customers. Suggest content themes for marketing that resonate with the core interests and attitudes of different psychographic segments. Create a model for predicting customer preferences and satisfaction based on their psychographic profiles.
Learning Optimisation
Prompt - Develop strategies for combining different learning modalities (visual, auditory, kinesthetic) to enhance comprehension and retention. Build this into a learning plan surrounding the subject [X]
Employee Performance Incentives
Prompt - Develop a performance incentive plan that incentivises employees. Structure financial and functional rewards relevant to merit-based and positionally aware success. Ensure it is fair across the organisation. Produce any follow-up questions you require to ensure this is further optimised by the unique make-up of our organisation.
📚 Collection Updates 📚
What’s A Collection(C)? - a curated set of content around a particular subject or topic. Content we think you’ll love, constantly updated.
C - AI Alignment In Healthcare
🔊 Grand Challenges in Healthcare AI with Vijay Pande and Julie Yoo
As always the health and bio partners at a16z excellently break down where the challenges and opportunities lie in the ever-evolving industry.
C - Health In The Margins
📰 Google working on AI that can detect TB through the sound of cough and breathing
File this under ‘innovations I didn’t see coming so quickly’. The best innovations are those that have the greatest impact on as many people at the lowest cost. This will enter into that bracket very quickly.
C - Longevity. What Are The Most Promising Opportunities?
📰 The Future of Longevity: Keeping Healthy People Healthy
An excellent view of how the whole of healthcare will change as the longevity industry continues to make powerful progress.
😃 Personal Growth 😃
On Being Taught
Assume everyone and every interaction is a teaching moment. I adopted this mentality last year and it is transformative. You go from going through the motions in the conversation to having richer interactions. You become a sponge for information and retain the best bits. If you think it’s a waste of time you’re being too short-sighted. Here are 5 ways you can always learn from every conversation.
Ask questions. Even when there’s not an obvious question just ask something. It gets you in the habit of asking questions which will only get better the more you ask
Use ‘Why’ a lot. Don’t keep asking why but think why. Then a more effective response will formulate in your head that drives a more educational conversation
Write down a few bullet points notes from every conversation. Go through them at the end of the day and you’ll remember the conversation, perhaps form a new idea and retain more of what was valuable about the conversation
Create a list of conversation enhancers. Since I’ve been adding to my list of ~20 different conversation enhancers I’ve found people give me better answers and I learn more from their responses.
Find the learning point in every situation. Made a mistake? Wish an outcome had turned out better? Expected a different reaction? Always consider why these situations turned out how they did and what improvements you can make going forward.
🏥 Company Spotlight 🏥 → Clipboard Health
Who Are Clipboard Health?
Clipboard Health is a two-sided marketplace that places health professionals in facilities to solve a variety of staffing issues.
Why Are They In The Spotlight?
Clipboard Health is not as in the spotlight as much as they should be! They are addressing one of the biggest challenges health systems are facing right now and doing it in a way that serves both the professional and organisation efficiently.
What Are They Getting Right?
They are more than just capitalising on the staffing crisis that is impacting health systems globally. They have understood the root systems that make staffing different facilities complicated and have built a platform that removes much of the complexity. The emphasis isn’t just on one side of the marketplace with facilities chasing employees or employees struggling to find the right placement for them. Optionality drives the success of the marketplace and provides incentives for both sides to fill opportunities.
With greater transparency comes less bureaucracy. Much of what complicates healthcare is unnecessary and can ultimately be digitally automated. Once this layer is removed then systems can accelerate and red tape disappears. Clipboard Health saw that opportunity in the staffing vertical and facilitated a system that works better for everyone while still remaining compliant.
What Can You Learn From Them?
The deeper I went into my research in Clipboard Health the more I realised why there we beating every other staffing solution. They very quickly understand the changing nature of staffing needs and adapt their product to those requirements. It’s a lesson in understanding your customer and not making assumptions. I’m sure their internal process of customer analysis has a direct line to their product development team. These are the systems that facilitate serious market capture and growth.
🖼️ Infographic Of The Week 🖼️
I frustratingly can’t find the original author of this graphic but I like the simplicity of the message. We often seek to define our strategy which ends up becoming more of a plan. What happens in that process is we miss a lot of the complexities that go into a strategy and should be a guiding light for a series of plans.
Often we make a plan and see it through only to realise we have missed our core aims and failed to achieve the goals we had planned originally. This is why having a clear strategy that can always be reviewed, alongside a plan is a more useful operational procedure.
❔ Question Of The Week ❔
What has been the biggest decision of your career? What did you think about leading up to the decision? What made you finally pull the trigger? How did you feel after? What can you take from that process to help you make more positive big decisions?
What’s My Answer You (Didn’t) Ask?
The most transformational part of my career taught me how failure feels and how to come back from that. Failure isn’t a moment like a single day. Failure is a lead-up and a process that can play out even over a year. It’s not a single mistake but a group of mistakes. The process of unwinding the decisions you made across all those mistakes is where you grow the most. ‘I didn’t make the most of that opportunity’ turns into ‘I need to see the opportunity for what it is and maximise the value I get from it’. ‘I dismissed that approach too quickly’ turns into ‘I need to be smarter in assessing my options’. They say you learn the most from your failures, but that is too reductive. You have to sit in your failures and make some tough assessments.
Your Answer?
Think out loud in the comments section below. I’d love to hear your perspective.
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Tom Skyrme
(@tomskyrme on Twitter/X and LinkedIn)